At the beginning of every relationship, I start with a discovery conversation. It's important to me as it is to you that we're a good business fit. From there, I can provide a starting recommendation with a ballpark estimate. Since every business is unique, what you need may become more apparent and change the estimate as we get further down the process funnel. If so, I'll pause until the revision is approved. Several of my clients work off a budget - they determine a set amount of money they want to put toward the initiative each month. This is a great way to manage the amount of time they'll need to be involved as well as manage the spend and growth at a reasonable rate.